I would safely file this under “painfully ironic,” except someone actually had to approve this marketing plan.
As a quick reminder:
1. Most patients with anything other than early-stage breast cancer disease will probably require chemotherapy.
2. Chemotherapy kills quickly growing cells like cancer and…HAIR.
3. Patients who are receiving chemotherapy will lose the hair on their head and their face.
4. Therefore, they will have NO hair on their head to dry NOR eyebrows on their face to tweeze!
Good. Lord. People. Think before you pink!
I guess nothing says reminding patients how much they miss styling and plucking more than breast cancer!